Isidro Jiménez Gómez. Holds a degree in Philosophy and a Doctorate in Information Sciences. He has worked for 20 years in the field of creativity and communication, specifically as Art Director for campaigns in communication, editorial design, illustration, and audiovisual animation. In addition, he is an associate professor of the Information Sciences Department of the Universidad Complutense de Madrid and a collaborating professor of the Universitat Oberta de Catalunya. Coauthor of various books, such as Manual de comunicación para la ciudadanía organizada (Libros en Acción, 2017), he participates in the research network MeCCO: Media and Climate Change Observatory of the University of Colorado and is a part of the research group GECA (Género, Estética y Cultura Audiovisual) of the Universidad Complutense de Madrid. He is a cofounder of groups such as ConsumeHastaMorir and El Salmón Contracorriente.