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El Salto

PDF Transcription
El Salto website
This video has timestamped descriptions to allow viewers to jump to particular topics and sections. Links will open the video in YouTube.
Who are you and what is your relationship with Diagonal and El Salto? (0:20)
Can you explain what Diagonal was? (0:55)
Why did the Diagonal project end and El Salto begin? (3:00)
Why the name “El Salto” (The Leap)? (4:39)
What part of the project do subscriptions fund? (5:22)
On the web they say that El Salto “is a proposal promoted by the Diagonal newspaper and more than 20 communications projects from all over the State to launch a new media in 2017.” Which communications projects are you referring to? Does the principle of cooperation or competition predominate among these projects? (5:36)
How will we see El Salto disseminated? (7:31)
On the web, you speak of El Salto as a democratic platform; what makes it that way? (8:53)
In terms of content, are you also a democratic medium? (10:27)
Can you define what a “collective partner” is? (11:48)
Does El Salto have a specific political affiliation? (12:46)
What is your relationship with institutions? (13:50)
On your website you wrote the following: “Our objective: to create our own medium with greater resources and capacity for impact that contributes, from the field of communication and quality journalism, to create social transformation and to create other stories about reality from analysis, research, and humor.” What are the groupthink-based stories that El Salto tries to counteract? (14:51)
How did 15M influence the inception of El Salto? (16:43)
How have you navigated the lack of female representation in the media? (18:29)
What space do voices of migrants or minorities occupy in El Salto? (19:24)
What is the hallmark of Diagonal and El Salto? (20:12)
Is there a truth behind journalism? (20:39)
What is El Salto’s goal for growth? (21:43)
What has it meant for you, personally and professionally, to participate in these projects? (23:18)
What has been or is currently the biggest challenge in both projects? (24:38)
What is needed to open a medium of communication that reaches a majority? (25:25)
Do you think cooperation is a challenge in communication projects? (27:19)
Is El Salto a response to a moment of political discontent? (28:22)

El Salto (The Jump) is a project made up of 200 people and 7,000 members that seeks to promote journalism that is radically different: not financed by Ibex35 companies, democratic, decentralized, and collectively owned. When you become a member, you make it possible for El Salto to keep existing and reach more people with better content. Spurred by the newspaper Diagonal, El Salto was created at the end of 2016 with the objective of creating a new medium that functions under different rules, with more reach and impact, all under a shared vision of communication. Today El Salto is made up of 8 projects in different territories (Andalucía, Extremadura, Euskal Herria, Galiza, La Rioja, Madrid y País Valencià), more than 60 blogs and a permanent staff of 20 employees.  In total, excluding one-time collaborators, more than 200 people participate actively in the project. El Salto has web publications updated daily and monthly, a radio project (El Salto Radio) and a video project (El Salto TV). Just as much on the web as on paper, El Salto combines news specific to each territory with state and international information. El Salto is motivated by an idea: beyond slogans and declarations of independence, the only way to make journalism different is to make it function differently The following are the hallmarks of our identity:

  • 70% of El Salto’s financing comes from subscribers (members). 
  • Businesses that violate human, social, labor, or environmental rights cannot advertise in El Salto.
  • Sponsored content and invasive advertisements are not permitted.
  • There are no bosses or directors. The 20 people on permanent staff earn the same salary. All positions are elected and revocable.
  • Big decisions are made in an assembly-style manner and El Salto’s property is collective.
  • The most important decisions regarding the publication (change of header, property, model, core values) must be consulted with all subscribing members through a referendum. 
  • El Salto is a decentralized publication, with autonomous territorial publications that make their own decisions regarding the three core values of the project: ethical financing of the project, internal democracy, and journalistic quality.
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